Introduction In the fast-paced world of business, understanding the external environment is paramount for sustainable success. One of the most powerful tools in a strategist's arsenal is the PESTLE analysis. This framework allows businesses to systematically examine the external macro-environmental factors that could impact their operations and future trajectory. But what exactly does PESTLE stand for, and how can you effectively wield this tool to gain a competitive edge? Let's dive in. What is PESTLE Analysis? PESTLE is an acronym for: P olitical E conomic S ocial T echnological L egal E nvironmental Each category represents a distinct facet of the external environment that can influence a business. By analyzing these factors, companies can identify opportunities to leverage and threats to mitigate. How to Conduct a PESTLE Analysis: A Step-by-Step Approach Performing a PESTLE analysis isn't just about listing factors; it's about deep dives and insightful connec...
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